Drewbot • “Content” Creep
Publishers buy into these two assumptions because “content” allows them to easily measure and analyze their output. Messy qualitative measures are hidden so output fits neatly within Excel cells. This is the allure of “content”: it allows comforting, structured data which simplifies the complexity of a large business and makes decisions less intimidating. Executives aren’t making qualitative picks regarding art or an artist, they’re merely signing off on whichever “content” produces more valuable metrics.
(Via drewb.org)
